Chanel Heaven!
Posted by Suzanne Lambert on Sunday, October 18, 2009
Chanel perfumes are simply the essence of chic, and with the opening of the first-ever Chanel fragrance boutique, those with a passion for the oh-so fabulous will be in scented paradise...
The future is decidely fragrant for women, and nowhere is this outlook more elegantly defined than within the plushly-furnished curvacious walls of the Chanel Fragrance Boutique, housed in London's Selfridges fashion store. 'Think of it as a grown-up version of a candy store for scent lovers' says YOU magazine's Josephine Fairley.
With all the classic Chanel signatures of gold, tweed, black and white, the boutique emanates a chic simplicity, rival to that of any designer clothing mecca. With ceramic 'blotters' in place of a fog of flurried spritzing, the fragrances are perfectly captured so that you can discover your personal Chanel match. On site fragrance experts are there to help you find your way through the history of the Chanel brand, and to combine your ideal scent fusion.
It's a bold and exciting new move for the brand that's known for its simplicity and it's style. With Chanel hitting the big screen in this year's 'Coco before Chanel', and Karl Lagerfeld still leading the fashion-pack on the runways, its clear this new inititive is right on track for the name of the moment. The Chanel Fragrance Boutique is the first of its kind, so consider it a sure-fire hit in the run-up to the season of parties and perfumery!
And believe me when I say, its Chanel. It's oh so chic. And it smells oh so divine.
The future is decidely fragrant for women, and nowhere is this outlook more elegantly defined than within the plushly-furnished curvacious walls of the Chanel Fragrance Boutique, housed in London's Selfridges fashion store. 'Think of it as a grown-up version of a candy store for scent lovers' says YOU magazine's Josephine Fairley.
With all the classic Chanel signatures of gold, tweed, black and white, the boutique emanates a chic simplicity, rival to that of any designer clothing mecca. With ceramic 'blotters' in place of a fog of flurried spritzing, the fragrances are perfectly captured so that you can discover your personal Chanel match. On site fragrance experts are there to help you find your way through the history of the Chanel brand, and to combine your ideal scent fusion.
It's a bold and exciting new move for the brand that's known for its simplicity and it's style. With Chanel hitting the big screen in this year's 'Coco before Chanel', and Karl Lagerfeld still leading the fashion-pack on the runways, its clear this new inititive is right on track for the name of the moment. The Chanel Fragrance Boutique is the first of its kind, so consider it a sure-fire hit in the run-up to the season of parties and perfumery!
And believe me when I say, its Chanel. It's oh so chic. And it smells oh so divine.